Larry Morgan's Net Worth Boosted by $1B Revenue from 9 Miami Dealerships Acquisition

What makes Larry Morgan stand out in the world of high-net-worth financial advising and automotive dealership management? His journey from a receptionist to CFO at Morgan Auto Group, coupled with his son Brett's partnership in expanding their business empire, tells a compelling story. The ability to navigate through economic downturns like the Great Recession while continuing to grow businesses is no small feat. Let us delve into how Larry Morgan transformed modest beginnings into one of Florida’s most prominent family-owned enterprises.

Born and raised in Tampa Bay, Larry Morgan entered the automotive industry in 2004 when he acquired Toyota of Tampa Bay alongside his son Brett. This acquisition marked the beginning of what would become an expansive network of dealerships under the banner of Morgan Automotive Group. From there, the company expanded rapidly, adding multiple brands including Honda, Nissan, Mazda, and Infiniti to its portfolio. Today, Morgan Automotive Group stands as one of the largest privately held automotive groups in the southeastern United States. However, it wasn’t just about acquiring dealerships; Larry focused on building relationships with customers and employees alike, fostering loyalty that has sustained the group through challenging times.

As the group grew, so did the need for strong leadership within the organization. Enter Kelly Ross, who joined Morgan Automotive Group in the late '80s as a receptionist. Over three decades, she climbed the ranks, eventually becoming the Chief Financial Officer (CFO). Her role was pivotal during the 2008 financial crisis, ensuring stability amidst uncertainty. Under her guidance, the group implemented innovative strategies to maintain profitability even as competitors struggled. Ross credits much of her success to the mentorship she received from Larry Morgan himself, emphasizing the importance of teamwork and integrity in every decision made by the company.

Meanwhile, another branch of the Morgan family was making waves in the realm of high-net-worth investing. Lawrence H. Liebman, often referred to as Larry, built a distinguished career at Morgan Stanley spanning over three decades. Specializing in wealth management for affluent families and individuals, Liebman earned a reputation for delivering personalized service tailored to each client's unique needs. Unlike many peers who relied solely on market trends, Larry adopted a holistic approach, considering factors such as retirement planning, estate management, and charitable contributions. His dedication earned him numerous accolades within the financial community, cementing his status as one of the premier advisors in his field.

In Washington state, Larry Garcia carved out his niche working with ultra-high-net-worth clients at Morgan Stanley Private Wealth Management. Based in Kirkland, Garcia leveraged cutting-edge technology and deep industry knowledge to craft sophisticated investment solutions. Recognizing the evolving demands of modern investors, he championed initiatives aimed at enhancing digital accessibility and transparency in financial reporting. Through regular podcasts and webinars, Garcia educated clients not only about portfolio performance but also emerging opportunities across global markets. His efforts have been instrumental in attracting new clientele while retaining longstanding ones.

Yet perhaps the most unconventional member of the Morgan clan is Larry Morgan, co-founder and CEO of RL Liquidators LLC. With roots in sports medicine, this Larry took an unexpected turn after leaving Target Corporation in 2009 following the Great Recession. Partnering with Ryan Babineau, they began purchasing surplus inventory from retailers and reselling them at discounted rates. What started as a side hustle quickly evolved into a thriving enterprise specializing in reverse logistics—a process involving the return of goods from end consumers back to manufacturers or distributors. Today, RL Liquidators operates nationwide, handling millions of dollars worth of merchandise annually.

Despite their diverse fields, all these Morgans share common traits: resilience, adaptability, and a commitment to excellence. Whether managing multimillion-dollar portfolios, running sprawling automotive empires, or revolutionizing supply chain processes, each individual exemplifies the power of perseverance and strategic thinking. Their stories serve as inspiration for aspiring entrepreneurs and professionals seeking to leave lasting legacies in their respective industries.

Looking ahead, the future appears bright for both Morgan Automotive Group and RL Liquidators LLC. As consumer preferences shift toward electric vehicles and sustainable practices, Larry Morgan continues investing heavily in EV infrastructure development. Meanwhile, Larry Garcia anticipates increased demand for ESG (Environmental, Social, Governance) investments among wealthy millennials, positioning himself accordingly. And back in Florida, Kelly Ross remains dedicated to nurturing young talent within the organization, ensuring continuity and innovation for generations to come.

Together, these remarkable individuals embody the spirit of entrepreneurship and leadership. They remind us that regardless of background or chosen path, passion combined with hard work can lead to extraordinary achievements. As we follow their journeys, let us remember the lessons learned along the way—lessons applicable whether you're navigating boardrooms filled with executives or warehouses stacked high with returned goods.